BD "Marketing"

Educational Field 6.030507 "Marketing"|

Qualification Granded

Bachelor's degree in “Marketing”

Qualification level

Bachelor (first level of higher education)

Special Requirements for Admission

No. Enrolment is conducted on the general conditions of admission.

Special Regulations for Prior Learning Recognition (formal, informal, non-certificate)

No.

Program profile

Specialists in marketing are appointed to work for different profile and level enterprises of all ownership forms, project organizations, advisory centers, scientific and educational institutions, including the following divisions and departments: marketing, delivery, production, planning and economic development, marketing research; information provision, sales; international relations, quality control and other departments.
The total number of ECTS credits is 240 including: humanitarian and social economic disciplines - 36 credits; natural scientific disciplines - 110 credits, professional and practical disciplines - 73 credits, optional disciplines of students’ choice- 21credits.

Key Learning Outcomes:

1) Knowledge in the Subject Area

• working out prospective and current schemes of marketing activities;
• planning organization development towards improving its competitiveness;
• organizing and conducting some work to improve the management structure of marketing activities;
• organizing  market condition diagnostics and functioning environment of an enterprise;
• providing establishment and encouragement of  business-like partnership interrelations with the subjects of the market;
• working out proposals to form and improve production, marketing policy of enterprises taking into account the maximum satisfaction of customers’ needs;
• organizing exhibitions, fairs and other events to promote production in the market.

2) Cognitive Skills in the Subject Area

• ability to use professionally profiled knowledge and practical skills in the fundamental disciplines in the processes of enterprise marketing activity management;
• ability to apply knowledge and skills to solve qualitative and quantitative problems;
• ability to use special computer programs in research.
• ability to use methodological techniques of research; to apply practical methods of marketing processes analysis, to use modern methods of systematic scientific analysis;
• skills of written and oral presentation of scientific and practical material

3) Practical Skills in the Subject Area

• skills of applying research based methods for analyzing and forecasting the development of enterprises and organizations;
• ability to make economic reports, calculate economic performance indicators of enterprises, organizations and institutions;
• ability to prepare a marketing plan of an enterprise, organization and institution activities;
• ability to apply information systems and technologies in marketing;

4) General Skills

• ability to consider the influence of enterprise environment factors of direct and indirect effect on efficiency of production and business activity of an enterprise (institution, organization);
• ability to use various practical skills for computer data collection and processing;
• skills to work efficiently with modern computers;
• ability to apply knowledge in practice;
• ability to perform self-education and continue professional development;
• communicative skills, including oral and written communication in the Ukrainian language and at least one of the common European languages;
• social interaction skills and those to work in groups, conflict and stress management;
• ability to organize personal activities and effective time management.

Professional  Graduates’ Profiles and Examples

Experts of this profile, specializing in marketing, deal with a wide range of issues, including: manage sales processes, make integrated solutions in the management system, organize marketing information system and organize business-partners search.

Access to Further Education

A bachelor in the educational field “Marketing” can proceed with the Master training program in “Economic Theory”   and “Finance”.

Regulations for Examinations, Assessment and Grades

Tentative provisions on testing and ranking students in the credit and modular system of educational process.

Graduation Requirements

The complete educational program of 240 credits, passed state examination and successfully presented Bachelor’s research paper.

Format of Education

Full time

Head of Program

Doctor of Economic Sciences, Assistant Professor Lilia V. Pan